Manifesto
Built inside our own agency, across 322 client meetings.
RecapButler was not conceived on a whiteboard. It grew out of a specific, recurring failure in our own work.
01
The failure
We ran an agency. We ran good meetings. And still, decisions evaporated between the call and the CRM. A client would approve a scope on Tuesday and by Friday nobody could say where that approval lived. The problem was never the meeting. It was everything after.
02
Transcripts are raw material
We tried the notetakers. They are fine at what they do, but what they do is hand you a transcript, and a transcript is raw material, not finished work. Someone still has to read it, extract the decisions, file the tasks, update the CRM. That someone was us, at 11pm, and mostly it did not happen.
03
The butler asks first
The obvious fix is automation: let the AI write to your systems directly. We refused, because we would not accept it ourselves. An AI that edits your CRM unsupervised is not an assistant, it is a liability with API access. So we drew one hard line: AI suggests, you approve. Every write waits in the tray for a human hand.
04
322 meetings
We built the first version for ourselves and ran it on our own client calls. 322 of them, real ones, with real revisions and real awkward silences. That number is not a benchmark, it is a diary. Every sharp edge in the product was filed down by an actual meeting that went sideways.
05
The honesty stance
We have no logo wall, because we do not yet have the logos. We have no SOC 2 badge, because we do not yet have the audit. We would rather show you the mechanism working than decorate the page with borrowed trust. When we earn those things, you will see them here.
06
Where this goes
A butler does not replace the household. It keeps the house in order so the household can do its work. That is the whole ambition: your meetings end, the follow-through is prepared, and nothing happens without your word.